Kitewheel Expands into Asia Pacific with Superdrive Partnership

Kitewheel and Superdrive power real-time customer journeys for first enterprise client in Japan BOSTON, March 12, 2019 – Kitewheel, the leading provider of customer journey orchestration, announced today its partnership with Superdrive Japan, a specialist revenue-marketing consulting practice and Kitewheel’s first certified implementation and sales partner dedicated to the Asia Pacific market. The partnership is […]

Catching the Slipped Commit

Imagine. End of the quarter is few weeks away. As head of marketing, in your Salesforce instance you run the latest campaign tagged opportunity report or look to your pre-defined dashboards for numbers due to close within the quarter. Outstanding Commit numbers look good; the leads that your team generated months earlier look to have […]

Harnessing disruption to drive customer-led marketing.

With the economy showing signs of contraction, businesses will soon be seeking efficiencies or looking to reduce or reallocate their budgets. This means that marketing departments have to transform themselves from having a lead-generation mentality (if they have got this far), to having a lead-through-revenue-management mentality.

THE NEXT ERA OF MARKETING: HEAR FROM SETH GODIN

In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. What follows is the first of these; this one with Seth Godin.

5 ways to engage better using biases of the brain

When a waiter gives you a small token of appreciation like a mint along with your bill, the chances of you giving him a tip are significantly higher. That’s because your brain is hardwired to be biased towards reciprocity. Scientists call these quirks in our brain cognitive biases. But our brains are not designed like […]