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5 Further Ways To Engage With Your Audience Using Biases of the Brain (Part II)

Here’s Part 2 of our exploration into the cognitive biases of the brain.  In our first article here, we had mentioned the example of how a waiter who gives gifts can receive higher tips.  Well, there’s a bias for that too … Read more

5 ways to engage better using biases of the brain

When a waiter gives you a small token of appreciation like a mint along with your bill, the chances of you giving him a tip are significantly higher. That’s because your brain is hardwired to be biased towards reciprocity. Scientists call these quirks in our brain cognitive biases. But our brains are not designed like computers, where every rule in the world of zeros and ones are literally interpreted and executed to a tee. Instead, our brains have evolved to take shortcuts in order for us to conserve energy and increase our processing speeds. But these very mental shortcuts result in perceptual distortions, inaccurate judgments, and illogical conclusions. It’s basically what makes us – well, human. Read more