Posts

5 Further Ways To Engage With Your Audience Using Biases of the Brain (Part II)

Here’s Part 2 of our exploration into the cognitive biases of the brain.  In our first article here, we had mentioned the example of how a waiter who gives gifts can receive higher tips.  Well, there’s a bias for that too … Read more

Connecting with millennials

According to ZenithOptimedia’s latest global consumer insight study: The Pursuit of Happiness, young people have a fundamentally different approach to achieving happiness which has profound implications for brand marketing. Read more

THE NEXT ERA OF MARKETING: HEAR FROM SETH GODIN

In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. What follows is the first of these; this one with Seth Godin. Read more