Posts

Catching the Slipped Commit

Imagine. End of the quarter is few weeks away. As head of marketing, in your Salesforce instance you run the latest campaign tagged opportunity report or look to your pre-defined dashboards for numbers due to close within the quarter. Outstanding Commit numbers look good; the leads that your team generated months earlier look to have hit the mark, they’ve been converted, moved along in the funnel and you’re in sync with sales. You’re going to hit your contribution numbers for the quarter.

5 Further Ways To Engage With Your Audience Using Biases of the Brain (Part II)

Here’s Part 2 of our exploration into the cognitive biases of the brain.  In our first article here, we had mentioned the example of how a waiter who gives gifts can receive higher tips.  Well, there’s a bias for that too … Read more

Harnessing disruption to drive customer-led marketing.

With the economy showing signs of contraction, businesses will soon be seeking efficiencies or looking to reduce or reallocate their budgets. This means that marketing departments have to transform themselves from having a lead-generation mentality (if they have got this far), to having a lead-through-revenue-management mentality. Read more

The dawn of marketing’s new golden age

Science, substance and stories. The advent of the Marketing Technology Officer and some rigorous questioning of where you stand in the value creation process make this article from McKinsey a highly commendable read . . . Read more

Einstein’s guide to conversion rate optimization

OK so Albert Einstein really didn’t write a guide to increasing conversion rates. Instead, he just unlocked a few secrets of the universe 109 years ago (when he was 26, by the way).

Throughout his career, Einstein came up with some brilliant quotes and in reading through some of his best it’s clear he could’ve mastered the science (and art) of conversion rate optimization. Of course, it’s also silly to say that because if he were alive today he’d probably be giving back to humanity in some way other than trying to get us all to buy more stuff.

 

Here are some of his best quotes and how they apply to the world of optimizing conversions: Read more