Posts

Harnessing disruption to drive customer-led marketing.

With the economy showing signs of contraction, businesses will soon be seeking efficiencies or looking to reduce or reallocate their budgets. This means that marketing departments have to transform themselves from having a lead-generation mentality (if they have got this far), to having a lead-through-revenue-management mentality. Read more

Connecting with millennials

According to ZenithOptimedia’s latest global consumer insight study: The Pursuit of Happiness, young people have a fundamentally different approach to achieving happiness which has profound implications for brand marketing. Read more