Posts

Catching the Slipped Commit

Imagine. End of the quarter is few weeks away. As head of marketing, in your Salesforce instance you run the latest campaign tagged opportunity report or look to your pre-defined dashboards for numbers due to close within the quarter. Outstanding Commit numbers look good; the leads that your team generated months earlier look to have hit the mark, they’ve been converted, moved along in the funnel and you’re in sync with sales. You’re going to hit your contribution numbers for the quarter.

Einstein’s guide to conversion rate optimization

OK so Albert Einstein really didn’t write a guide to increasing conversion rates. Instead, he just unlocked a few secrets of the universe 109 years ago (when he was 26, by the way).

Throughout his career, Einstein came up with some brilliant quotes and in reading through some of his best it’s clear he could’ve mastered the science (and art) of conversion rate optimization. Of course, it’s also silly to say that because if he were alive today he’d probably be giving back to humanity in some way other than trying to get us all to buy more stuff.

 

Here are some of his best quotes and how they apply to the world of optimizing conversions: Read more

Connecting with millennials

According to ZenithOptimedia’s latest global consumer insight study: The Pursuit of Happiness, young people have a fundamentally different approach to achieving happiness which has profound implications for brand marketing. Read more

Say Goodbye to Facebook Organic Reach

In a series of recent updates to its News Feed content, Facebook announced last Friday that from the beginning of January 2015 it will be rolling out yet another change to its algorithm that will affect the type of content audiences see. Read more

5 ways to engage better using biases of the brain

When a waiter gives you a small token of appreciation like a mint along with your bill, the chances of you giving him a tip are significantly higher. That’s because your brain is hardwired to be biased towards reciprocity. Scientists call these quirks in our brain cognitive biases. But our brains are not designed like computers, where every rule in the world of zeros and ones are literally interpreted and executed to a tee. Instead, our brains have evolved to take shortcuts in order for us to conserve energy and increase our processing speeds. But these very mental shortcuts result in perceptual distortions, inaccurate judgments, and illogical conclusions. It’s basically what makes us – well, human. Read more