Connecting with millennials

According to ZenithOptimedia’s latest global consumer insight study: The Pursuit of Happiness, young people have a fundamentally different approach to achieving happiness which has profound implications for brand marketing. Read more

Say Goodbye to Facebook Organic Reach

In a series of recent updates to its News Feed content, Facebook announced last Friday that from the beginning of January 2015 it will be rolling out yet another change to its algorithm that will affect the type of content audiences see. Read more