Catching the Slipped Commit

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Imagine. End of the quarter is few weeks away. As head of marketing, in your Salesforce instance you run the latest campaign tagged opportunity report or look to your pre-defined dashboards for numbers due to close within the quarter. Outstanding Commit numbers look good; the leads that your team generated months earlier look to have hit the mark, they’ve been converted, moved along in the funnel and you’re in sync with sales. You’re going to hit your contribution numbers for the quarter.

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5 Further Ways To Engage With Your Audience Using Biases of the Brain (Part II)

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Here’s Part 2 of our exploration into the cognitive biases of the brain.  In our first article here, we had mentioned the example of how a waiter who gives gifts can receive higher tips.  Well, there’s a bias for that too … Read more

Harnessing disruption to drive customer-led marketing.

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With the economy showing signs of contraction, businesses will soon be seeking efficiencies or looking to reduce or reallocate their budgets. This means that marketing departments have to transform themselves from having a lead-generation mentality (if they have got this far), to having a lead-through-revenue-management mentality. Read more

The dawn of marketing’s new golden age

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Science, substance and stories. The advent of the Marketing Technology Officer and some rigorous questioning of where you stand in the value creation process make this article from McKinsey a highly commendable read . . . Read more

Marketo Summit Japan

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We are proud to be sponsoring Marketo Summit Japan. Come and join us on Tuesday 17th of February at The Westin Hotel in Ebisu. Keynote presentations from Marketo CEO Phil Fernandez, Marketo CMO Sanjay Dholakia and Don Shultz, Professor Emeritus at Northwestern University among others great speakers. Best to move quickly as registrations are filling fast . . . . details here.

Einstein’s guide to conversion rate optimization

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OK so Albert Einstein really didn’t write a guide to increasing conversion rates. Instead, he just unlocked a few secrets of the universe 109 years ago (when he was 26, by the way).

Throughout his career, Einstein came up with some brilliant quotes and in reading through some of his best it’s clear he could’ve mastered the science (and art) of conversion rate optimization. Of course, it’s also silly to say that because if he were alive today he’d probably be giving back to humanity in some way other than trying to get us all to buy more stuff.

 

Here are some of his best quotes and how they apply to the world of optimizing conversions: Read more

Connecting with millennials

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According to ZenithOptimedia’s latest global consumer insight study: The Pursuit of Happiness, young people have a fundamentally different approach to achieving happiness which has profound implications for brand marketing. Read more

Say Goodbye to Facebook Organic Reach

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In a series of recent updates to its News Feed content, Facebook announced last Friday that from the beginning of January 2015 it will be rolling out yet another change to its algorithm that will affect the type of content audiences see. Read more

THE NEXT ERA OF MARKETING: HEAR FROM SETH GODIN

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In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. What follows is the first of these; this one with Seth Godin. Read more

2015: the year marketing automation finally catches on

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I often sit across the table from a new or prospective client and am amazed that we’re both living in the same year. No, they didn’t pull up to the meeting in a DeLorean or have an Ace of Base ringtone on their cellphone.What causes me to question if they’re aware that it’s 2014 is the way they are utilizing their marketing technologies. Read more