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Which Customer Journey Orchestration solution should you choose?

Suite Vendors Vs Pure-plays

Turning strategy into action. Bringing your Customer Journey Maps to life.

JOURNEY MAPPING Journey mapping is essentially the strategic practice that illustrates how customers interact with your company throughout their various journeys, touchpoints and channels. It

Kitewheel Expands into Asia Pacific with Superdrive Partnership

Kitewheel and Superdrive power real-time customer journeys for first enterprise client in Japan BOSTON, March 12, 2019 – Kitewheel, the leading provider of customer journey

Catching the Slipped Commit

Imagine. End of the quarter is few weeks away. As head of marketing, in your Salesforce instance you run the latest campaign tagged opportunity report

5 Further Ways To Engage With Your Audience Using Biases of the Brain (Part II)

Here’s Part 2 of our exploration into the cognitive biases of the brain. In our first article here, we had mentioned the example of how a

Harnessing disruption to drive customer-led marketing.

With the economy showing signs of contraction, businesses will soon be seeking efficiencies or looking to reduce or reallocate their budgets. This means that marketing

THE NEXT ERA OF MARKETING: HEAR FROM SETH GODIN

In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. What follows is the first of these; this one with Seth Godin.

5 ways to engage better using biases of the brain

When a waiter gives you a small token of appreciation like a mint along with your bill, the chances of you giving him a tip