We often get asked by B2B customers considering Marketing Cloud Account Engagement (Pardot) how Pardot integrates with their existing Marketing and Sales processes and Salesforce. A good start is to visualize things with a system diagram, outlining inputs and outputs. In this case, inputs means marketing sales processes and systems that generate prospects and outputs means email journeys targeting those prospects.
We put together a basic Pardot B2B system architecture diagram to show this process simply and visually, as it applies to many B2B organizations. Did we miss anything?To get in touch with our team of experts, please drop us a line in the form.
Written by Alon Margovskiy, Head of Marketing Automation, Superdrive.
Superdrive is an official Salesforce Partner with Salesforce Certified Marketing Cloud Specialists and Consultants.