We often get asked by B2B customers considering Marketing Cloud Account Engagement (Pardot) how Pardot integrates with their existing Marketing and Sales processes and Salesforce. A good start is to visualize things with a system diagram, outlining inputs and outputs. In this case, inputs means marketing sales processes and systems that generate prospects and outputs means email journeys targeting those prospects.
We put together a basic Pardot B2B system architecture diagram to show this process simply and visually, as it applies to many B2B organizations. Did we miss anything?
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Written by Alon Margovskiy, Head of Marketing Automation, Superdrive.
Superdrive is an official Salesforce Partner with Salesforce Certified Marketing Cloud Specialists and Consultants.
