In global organizations with business units scattered across different parts of the world, a well implemented localization strategy is essential for global and regional marketing success.
Localization best practices are the norm, in the worlds of web design, content marketing and digital advertising. But technical localization playbooks in the world of marketing automation, specifically Salesforce Marketing Cloud Account Engagement (Pardot), are still few and far between.
Today, I will change that by sharing some strategies you could put to use right away in your Pardot environment, to set your global and regional teams up for success.
