Kitewheel and Superdrive partner to power real-time customer journeys for Enterprise Clients in Japan
Imagine. End of the quarter is few weeks away. As head of marketing, in your Salesforce instance you run the latest campaign tagged opportunity report or look to your pre-defined dashboards for numbers due to close within the quarter. Outstanding Commit numbers look good; the leads that your team generated months earlier look to have hit the mark, they’ve been converted, moved along in the funnel and you’re in sync with sales. You’re going to hit your contribution numbers for the quarter.
In a series of recent updates to its News Feed content, Facebook announced last Friday that from the beginning of January 2015 it will be rolling out yet another change to its algorithm that will affect the type of content audiences see. Read more
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Customer Journeys are becoming as important as the products themselves in providing competitive advantage.” Customer Journey Maps In A Multichannel World via @forbes https://t.co/o61RtChu4z