Connecting with millennials

According to ZenithOptimedia’s latest global consumer insight study: The Pursuit of Happiness, young people have a fundamentally different approach to achieving happiness which has profound implications for brand marketing. Read more

Say Goodbye to Facebook Organic Reach

In a series of recent updates to its News Feed content, Facebook announced last Friday that from the beginning of January 2015 it will be rolling out yet another change to its algorithm that will affect the type of content audiences see. Read more

5 ways to engage better using biases of the brain

When a waiter gives you a small token of appreciation like a mint along with your bill, the chances of you giving him a tip are significantly higher. That’s because your brain is hardwired to be biased towards reciprocity. Scientists call these quirks in our brain cognitive biases. But our brains are not designed like computers, where every rule in the world of zeros and ones are literally interpreted and executed to a tee. Instead, our brains have evolved to take shortcuts in order for us to conserve energy and increase our processing speeds. But these very mental shortcuts result in perceptual distortions, inaccurate judgments, and illogical conclusions. It’s basically what makes us – well, human. Read more