Imagine. End of the quarter is few weeks away. As head of marketing, in your Salesforce instance you run the latest campaign tagged opportunity report or look to your pre-defined dashboards for numbers due to close within the quarter. Outstanding Commit numbers look good; the leads that your team generated months earlier look to have hit the mark, they’ve been converted, moved along in the funnel and you’re in sync with sales. You’re going to hit your contribution numbers for the quarter.
With the economy showing signs of contraction, businesses will soon be seeking efficiencies or looking to reduce or reallocate their budgets. This means that marketing departments have to transform themselves from having a lead-generation mentality (if they have got this far), to having a lead-through-revenue-management mentality. Read more
We are proud to be sponsoring Marketo Summit Japan. Come and join us on Tuesday 17th of February at The Westin Hotel in Ebisu. Keynote presentations from Marketo CEO Phil Fernandez, Marketo CMO Sanjay Dholakia and Don Shultz, Professor Emeritus at Northwestern University among others great speakers. Best to move quickly as registrations are filling fast . . . . details here.
In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. What follows is the first of these; this one with Seth Godin. Read more
I often sit across the table from a new or prospective client and am amazed that we’re both living in the same year. No, they didn’t pull up to the meeting in a DeLorean or have an Ace of Base ringtone on their cellphone.What causes me to question if they’re aware that it’s 2014 is the way they are utilizing their marketing technologies. Read more
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- Catching the Slipped Commit February 17, 2018
Emotion. Empathy. Trust. Attention. Vision. Focus. Beyond understanding what customers will do, but rather how they… t.co/wbn4DWM4Jk