Acquire net-new leads for Nurture and Accelerate Bottom Funnel Conversion through direct online e-commerce
Southern Hemisphere travel destinations have high awareness, but waning popularity among Japanese Travelers. Air New Zealand wanted to stimulate interest in New Zealand as a destination, conquest from other Southern Hemisphere destinations, accelerate velocity within their direct channel and ensure Air New Zealand was the preferred carrier.
Our goals were to:
The Ai Platform iterated over 2.5 Million creative combinations throughout the campaign period.
The content that had optimized against audiences provided valuable insight into which copy and which visuals resonated best with the two segments at each stage of the Dreamer, Planner and Buyer customer journey. These learnings became the basis for future campaign development.
The social commentary from the creative stimulated a 180% uplift in content forwarding and sharing, increasing organic reach and acquiring future contacts for nurture programs.