Improve efficiency and effectiveness of demand generation efforts to generate leads that convert to pipeline and won.
HPE global media required a more analytical approach to demand generation that tracked and ensured leads generated contributed to revenue generated by marketing.
Our goal was to:
Superdrive was awarded media planning & buying business as well as consulting services to optimize lead management operations. Superdrive’s approach to full funnel marketing funnel planning was applied to maximize revenue impact of marketing leads delivered against business.
Marketing Contribution: Uplifted revenue contribution from marketing media 400%
Awarded Tech Targets inaugural APAC Archer Award for Most Integrated Campaign – with the only award given to any campaign or organization in Japan
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